About
Marcela Gómez
Marcela Gómez is a seasoned leader with more than 30 years of experience in marketing and public relations. She is the co-founder of Culture Shift Team (CST), a marketing, public relations, and leadership development firm dedicated to equity-centered messaging and culturally relevant strategy.
Her entrepreneurial journey began in 2002 when she launched Hispanic Marketing Group, a pioneering bilingual and bicultural agency in Nashville, TN. Since then, Marcela has guided organizations in authentically engaging diverse audiences, building B2B relationships with Latin American partners, and executing multilingual, nationwide communication campaigns.
Beyond her professional work, Marcela has been deeply committed to service and leadership. She has served on the boards of more than 20 nonprofit organizations and held key leadership roles, including President of the National Speakers Association New York City (NSANYC) chapter and the Tennessee Latin American Chamber of Commerce (TLACC). She currently serves on the boards of NSANYC and the Institute for History and Healing.
Marcela’s only son, Esteban Pedraza, and his wife, fellow filmmaker Alexandra Qin, are both award-winning filmmakers living in New York City.
A Spiritual Awakening that Changed Everything
Her journey of spiritual transformation began in 2012 when her then college-aged son asked her a life-altering question: What if everything you believe is wrong, and you’re crazy? That moment opened a crack in her belief system and catalyzed a spiritual unraveling. What followed was a profound process of questioning everything she thought was true—about God, marriage, her role as a woman, and her own worth.
Seven months later, on her 48th birthday during a yoga class, she experienced a soul-deep realization: There’s absolutely nothing wrong with me. That moment became the foundation for what would eventually become THE C.R.E.A.T.E. FRAMEWORK™
A Life in Motion: Becoming a Digital Nomad at 57
At 57, Marcela embarked on a life-changing journey as a digital nomad, spending 20 months traveling solo 90% of the time through 12 countries and 70 cities. While that may sound bold, the road to independence didn’t begin with a suitcase—it started with a much smaller act: taking herself to the movies alone.
To learn more about her digital nomad journey, read her blog.
